Search engine optimization (SEO) for dummies

To begin with: SEO = to get found online in order to generate leads. Cause if nobody can find your website and the content you are publishing, you may as well be just loosing your time, right?

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Here are 5 easy to follow tips which you can immediately implement and watch your SEO’s improvement:

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#1 Quick analysis

A good starting point is to run some quick ANALYSIS to have an idea of where you currently stand. There are many options, the one I really liked recently is the Hubspot’s Marketing Grader which generates a free report that can help you to identify strenghts and weaknesses of your website. 

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#2 Blogging

Start BLOGGING. It is still the best way to target your audience, spread the word about your activities and, of course, create fresh content for your website which brings more traffic. Blog can also help you to get found in search engines. You can set up Google alerts (using the name of your organization or other keywords relevant to published content) to see when your page or blog appears in search results. 

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#3 Sharing, sharing, sharing…

Make any content EASY TO SHARE. Make sure that your blog is easy to find – make it visible on the menu of your page, mention it on your social networks along with some action triggering comment (like ‘What do you think about the advice number 3 from SEO for dummies?’) etc. One of the must-have-tools are social sharing BUTTONS which enable visitors to share the content with others if they like it (see the buttons bellow this post). It is also important to use other channels that you have to let your audience know about the latest post – such as regular NEWSLETTER (here’s what we use for ours).

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#4 Links, links, links…

Improve your MOZRANK. Never heard of it? MozRank represents a link popularity score. A web page’s mozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages. Encourage your team members, friends and supporters to refer to the blog in their own blogs, and be proactive. If you have some valuable content to share, offer it to some local or national portal or some well-known blogger.

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#5 Proper tagging

When it comes to your website do not underestimate  proper TAGGING. If you’re not sure which keyword would be the best to attract traffic to your site try Google Keyword Toolbox. (Just type in your nonprofit’s website to see suggestions or see the results for randomly selected words – e.g. ‘nonprofits’.) Don’t forget you can also tag all photos on your website. That’s something which can be fixed in less than 15 minutes and bring immediate results!

So what’s next? Find 15 minutes right now and do something – register a blog, post some articles from your page on your Facebook wall or Twitter, add social sharing buttons, add some tags to your website, sign up for Google alerts, run the analysis… Whatever, just don’t bookmark this page for later – that really won’t help.
                         by @Lu_Gall
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