Inside Apple by Adam Lashinsky

Inside Apple

By Adam Lashinsky

  • Release Date: 2012-01-25
  • Genre: Business & Personal Finance
Score: 4
4
From 9 Ratings
Download Now
The file download will begin after you complete the registration. Downloader's Terms of Service | DMCA

Description

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Reviews

  • Inside out Apple

    4
    By vicbarrera..
    Great book for every manager and entrepreneur eager to learn about about how not leading by the book can also create insane good companies.

keyboard_arrow_up