I don't think there's anything quite like this little book. After I ran the gauntlet as a new self-published author, and began to teach other aspiring writers, I was challenged to say what I meant by "becoming the expert in your field." After some research and inspiration, I created a two-page handout that looked like a detailed outline. It has been routinely well-received.
When the muse stuck again, moving me to publish the handout, I knew it needed to be fleshed out - I just didn't know how much. What unfolded is still very clean and very much to-the-point - no fluff. The added work has primarily to do with two simple-but-not-easy exercises that bring the original outline to life.
I'm pleased with the way it turned out and confident that it can and will make a huge difference in the lives of those who read and apply it. What more can an author ask of his work?
Pricing written material is even more a random exercise today than it was when I first published. I believe every reader will take away more than $9.99 in value - that's what's most important to me.
I think everyone who owns their own business will benefit from reading and practicing this ebook - including those who would like to own their business but haven't taken the leap yet. This is particularly true of those who employ the writer-speaker-consultant model of serving - but also works for auto mechanics and landscapers.
I think the work goes beyond being successful in business - this is just good marketing after all. It touches on the core of who we are, what we do, and how we show up in the world. Though simple, I've found value in repeating the exercises whenever I get a little sideways with the world. It always brings some insight which helps me move forward with a bit more spring in my step.
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