A Lean Marketing Revolution by John J. Errigo

A Lean Marketing Revolution

By John J. Errigo

  • Release Date: 2011-07-19
  • Genre: Marketing & Sales
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Description

For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages.
Say "goodbye" to those days!
Now available is a short, easy to read, condensed version of the key principles of marketing, written as, "A Lean Marketing Revolution." A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.
The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.

Reviews

  • Lean book, not lean marketing

    3
    By AKallevig
    If you are looking for a lean, simple book about the absolute basics of marketing, this is the book for you. It gives the beginner a comprehensive overview to understand how marketing works, but no tools to actually do it (some models could bring it up to that level. If you like me, however, is a professional marketer working on lean marketing to bring the benefits of lean management into marketing, look elsewhere. Do not be mislead by the title to think this is a book about the lean marketing revolution, because it is not. Ther is little lean and no revolution. I' d reccomend a title change to avoid disappointment in the reader. However, it's nicely written for the beginner with extremely understandable real llife examples. Good, simple language and an easy read.

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